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For one of the UK’s largest planned developments – Eastwick and Sweetwater, we were challenged with generating public interest before the architectural designs were finalized. Our solution was to create an immersive experience based on conceptual illustrated environments and thoughtful art direction, designed to spark public imagination and anticipation for the development.
This resulted in a dual-platform solution, a web application and a fully interactive activation in the experience center. The center featured a 64-inch touch screen and an 8K display, ensuring visitors could engage with the development’s vision in an impactful, tactile way.
a Journey Studio