Roshn

At the core of our process was the creation of a high-fidelity digital twin. It became the backbone for every piece of marketing collateral. By building the development in Unreal Engine, we ensured accuracy, flexibility, and the ability to reuse the environment across multiple touchpoints.
Tapped to realize his vision, we responded not just with visual immersion, but with tactility, placemaking and haptics, to reanimate a moment all but lost to history.

From that foundation, we were able to extract photoreal stills that brought the vision to life. Every shot was carefully art-directed to highlight architecture, lifestyle, and atmosphere. These images weren’t just illustrations; they became the assets that drove early buyer interest and anchored the campaign visually.