TSX

We partnered with TSXE and developer L&L to create an immersive metaverse experience that brought the essence of Times Square to life. Our team meticulously designed a fully 3D version of the iconic location, ensuring accuracy and visual impact. To enhance the experience, we green-screened talent, capturing dynamic performances that were integrated into CGI stills, simulating what it would look like to perform on stage. We also added cinemagraphs to enhance visual storytelling.

Additionally, we helped visualize the Pixel Star app, allowing users to place their faces on the renowned Times Square screens, offering a unique interactive element. This project exemplified the blend of creativity and technology, with a unique 3D workflow using USD and Omniverse to facilitate seamless collaboration between TSXE and their architectural teams.